Is FOMO killing you?

This is an advertising campaign for mobile addicts. To raise awareness of how mobile addicts can bring danger to themselves and others.

This campaign is done via ambient ads, posters and lastly motion video to raise awareness and allow people to visit Media Literacy for more information.

Human silhouette will be paste on common places such as the lift and train platform where people use their phones most of the time. It will then show the body being separated while using the phone. Showing how the fear of missing out will lead to danger to yourself.

This poster shows how the person walk to her death ( the coffin) while using her phone. Showing how the fear of missing out can lead to danger to yourself.

next: we protect