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Genderless fashion

Is genderless fashion rebelling against fashion norms? This project with collaboration with one of my friend consist of a publication book aims to make a political stand towards society’s perceptions towards the idea of genderless fashion.

 

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It explores the history of how female and male fashion have changed and what has caused that. There were groups that have been seen rebelling against the norms in the past. Therefore, a brand is proposed to help people make a stand to rebel against the norms and wear what they want.  

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Ucloth, a brand that sells undergarments. Our products are called Uwear which encourage people to wear what they want.

Our products 

An Instagram page has been set up to spread more awareness about this campaign, in hopes of reaching out to more people of the idea of Uwear what U want.

Men and Women wearing Uwear

Website of Ucloth and our mission statement.

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