[ 02 ]  sjxliu

[ marketing ] · Art director

your favourite scent

A promotional video concept for a perfume brand, visualising fragrances through vibrant shots of fruit to evoke freshness, personality and sensory appeal.

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Woman reading on a beach picnic blanket beside oranges and a perfume bottle labelled Peach

Perfume is more than a product — it’s an experience

A conceptual promotional video for a perfume brand, bringing fragrance to life in a visually striking way. Instead of showing the perfume directly, it conveys each scent note through vibrant shots of fruit, symbolising freshness, sweetness and individuality.

Video still: red juice poured into a glass on a picnic blanket, labelled GrapeVideo still: waves on a beach with the title Your Favourite Scents

[ the film ]