[ marketing ] · Content creator & strategist
social & digital content
Produced campaign and social content combining creativity, strategy, and audience insights to drive engagement.
@sjxliu on Instagram ↗
[ client: T2 Tea ]
Visually engaging content for T2 Tea’s Lunar New Year gifting range
The aim: highlight the new gifting range in a festive, visually compelling way, stand out in a highly competitive seasonal period, and deliver content made for social, balancing brand aesthetics with storytelling.
[ client: Canon ]
Canon PowerShot V10: the go-to camera for creators, travellers and adventurers
The aim: raise awareness of the PowerShot V10 as a go-to vlogging and adventure camera, show its portability, ease of use and content-enhancing features in a relatable way, and engage audiences on Instagram in support of Canon’s wider campaign.
[ reels ]