[ marketing ] · Research · TikTok
tiktok kol strategy
Identified TikTok trends and shortlisted KOLs to promote a product in Thailand, combining cultural insights with platform research.
[ brief ]
Alliance – Nizoral KOL strategy (Thailand)
Alliance wanted to grow awareness of Nizoral, an anti-dandruff shampoo, among Thai audiences. The challenge was to identify the right TikTok creators who could credibly speak about scalp health while engaging audiences in an authentic, platform-native way.
[ research ]
Uncovering trends and insights on TikTok about dandruff
I researched TikTok Thailand to understand how audiences were discussing dandruff, itchy scalp and scalp health, and mapped conversations across a spectrum from medical-focused to lifestyle-focused content. I analysed hashtags, audience sentiment and adjacent conversations to uncover opportunities.
[ approach ]
Shortlisted Thai KOLs based on content type and reach
I shortlisted medical KOLs (dermatologists, healthcare creators) and lifestyle creators (beauty, self-care, livestream sellers). After client approval, we worked with the local Thai team to validate cultural nuances and refine the influencer choices.
I also helped create the KOL brief, highlighting key product mentions and TikTok-friendly angles.
[ result ]
